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Google cuts the sugar out of Android with a simplified name and fresh logo

[youtube https://www.youtube.com/watch?v=l2UDgpLz20M]

In 2009, Google unveiled Android 1.five Cupcake. It used to be the most important replace to the fledgling working machine because it offered an on-screen keyboard, however it used to be additionally the primary model replace to make use of a dessert-themed naming scheme. Cupcake resulted in Donut, and after a couple of updates, to Android nine Pie in 2018. Now, 10 years later, Google is retiring the sugary names for its Android model updates beginning with Android 10 Q, which is able to now be known as Android 10.

Google’s reasoning? The dessert-themed names didn’t translate smartly to international audiences.

“L and R don’t seem to be distinguishable when spoken in some languages,” the corporate stated in a weblog submit. “So when some other people heard us say Android Lollipop out loud, it wasn’t intuitively transparent that it referred to the model after KitKat. It’s even more difficult for brand new Android customers, who’re unfamiliar with the naming conference, to know if their telephone is working the most recent model. We additionally know that pies don’t seem to be a dessert in some puts and that marshmallows, whilst scrumptious, don’t seem to be a well-liked deal with in lots of puts on this planet.”

Right here’s what the legitimate Android 10 branding will seem like:

Android 10
Authentic Android 10 branding. Google

The brand new naming scheme is inconspicuous and simple to know, regardless that no longer as a laugh. It’s extra like Apple’s iOS, which works up in numerical price yearly (final 12 months used to be iOS 12 and this 12 months it’s iOS 13). However with Android, the dessert theme isn’t all that’s converting.

A brand-new emblem

Google already gave the Android wordmark a makeover again in 2014 over the unique, however five years later it’s time to shake issues up once more. The wordmark itself has slimmed down from the 2014 variant, however it’s now black as a substitute of inexperienced. Bugdroid, the enduring Android robotic, has been included into the brand as smartly — or no less than, simply its head.

Android rebrand
Google

Google has additionally modified Bugdroid’s colour, and there’s a excellent cause of it.

“It’s a small trade, however we discovered the fairway used to be exhausting to learn, particularly for other people with visible impairments,” in line with the weblog submit. “The emblem and model id are ceaselessly paired with colours that may make it exhausting to look — so we got here up with a brand new set of colour mixtures that fortify distinction.”

That’s the place the brand new colour palette is available in. You received’t see the brand new Android emblem and Bugdroid in simply the up to date inexperienced colour, however the next blue, army, orange, chartreuse, and different possible choices. Android producers can use those various colour possible choices to their liking no longer simply in product packaging, but additionally in advertising fabrics.

Android Color Palette
The brand new Android emblem colour palette. Google

Google stated the brand new branding will pass into impact as Android 10’s legitimate release attracts close to. Traditionally, the most recent model of Android has arrived within the final week of August. If you wish to know what’s coming within the upcoming model, take a look at our in-depth information.

In all probability all of this can be a ploy to conceal the truth that Google couldn’t get a hold of a likable Q-named dessert — it hasn’t shared any contenders, in spite of everything. Unfortunately, we simply would possibly by no means know.

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