Do you assume Apple Watch is a brilliant health tracker, however no longer in reality an endeavor product?
I’d love to turn out you unsuitable
I’ve been announcing for years that Apple would want to be certain Apple Watch may just exist independently of the iPhone.
There have been a number of demanding situations to attaining this.
One was once the want to discover a modem sufficiently low-powered to run within the watch with out bleeding the battery dry.
Some other was once the want to in finding battery applied sciences that might take care of powerful use all through the day.
Apple crossed the primary hurdle when it presented Apple Watch Sequence three, with its personal integrated cell connection.
The beauty of this – as no less than one promotional video confirmed – is that it made it imaginable to make a decision the use of your watch whilst your iPhone is left at the desk at your place of business or house.
And you are feeling just a little like some Dick Tracy meets the Jetsons meets the FBI persona while you communicate into your sleeve to make the ones calls.
After all, advent of cell fortify in Apple Watch doesn’t come unfastened, and the working gadget that runs the watch was once nonetheless umbilically hooked up to the iPhone.
It nonetheless is.
However no longer for for much longer
This even extends to an App Store on your wrist – you can search, browse and install apps directly on the watch.
Developers – including enterprise developers – can visualise and then build Watch-only apps.
This could be bespoke enterprise apps. For example, Vlocity Wear in 2015 introduced an app that would use the watch to beam relevant information to customer service agents that was relevant to an incoming request.
This is the personal nature of enterprise technology.
Enabling access to relevant information in small chunks in response to contextual situations detected by the device.
You see, these person-focused enhancements don’t just make the watch better for personal use.
They also transform it into a flexible tool for enterprise deployments.
Enterprises are people, too
Many enterprises already provide Apple Watch to employees.
IBM provides watchOS apps for hospitals, law enforcement, public safety, and field service engineers.
We all saw the huge spike in interest that met the introduction of Apple Card.
It proved something more than the power of the Apple brand.
It proved that there is a huge pent-up market eager for hyper-personalized fintech products.
(That’s the same kind of interest Facebook wants to exploit with its digital currency, which history will call the “Facepalm”, given how cynical most of us have become about the service).
Financial data is data, and the personal nature of digital payments is another space that will be explored.
Think what happens when enterprises figure out how to issue virtual Apple Card cards to employees with clearly defined payment parameters – you’ll be able to buy fuel, but not clothes, for example.
An end to some forms of fraud.
Why personal must be personal
Health insurance companies already offer deals that favour Apple Watch users willing to share their Activity data.
New apps coming in watchOS 6 (particularly Cycle Tracking and Activity Trends and in future to include a diabetes sensor) show the kind of insights that can be gleaned using computers on the wrist.
Apple’s focus on health and health sensors also means the device will deliver ever more accurate personal health data, with big implications to care.
While its application of CoreML, processor innovation and commitment to privacy means many of these insights are only ever identified by the device – not to be shared without your express permission.
Add location and Voice Control and what else becomes possible?
- Field service technicians receiving machine repair information via Siri on their Watch when they arrive at a location?
- Automated reporting for delivery, sales or maintenance crews?
- Perhaps even step-by-step direction to help hard-pressed hospital staff navigate internal maps in search of life-saving medical equipment tagged with Bluetooth beacons?
Apple Watch: A new frontier
With a voice first user interface, an ever-extending feature set, and growing independence from the iPhone, Apple Watch is becoming another computer that’s all you require for some tasks.
Including enterprise tasks.
Apple Watch is not just a fitness tracker.
It is a context-sensitive business opportunity your enterprise should explore.
Its growing independence amplifies that opportunity.
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